I think the White Sox new promotional campaign, featuring a fictional tourism agency explaining the strange ways of the Southside to Northsiders and suburbanites is hilarious. Take the site's answer to the question "Is the Southside in a different time zone? You know, like Michigan is?"
Contrary to popular perception, the Southside is most assuredly not in a different time zone. Central Daylight Time is adhered to as rigidly down here as it is in the rest of Chicago. Regional anomalies, such as having a winning baseball team, have lead to a perception that the Southside is much further away than it actually is.
This gets to the heart of my beef with the Cubs. Every year the lose and lose and lose, yet the seats of Wrigley Field are filled with a combination of hopeless Northside romantics and drunken louts who probably couldn't tell you the margin of their beloved team's loss four beers in to the post-game nightcap at John Barleycorn or the Cubby Bear. The White Sox show that they have to work for it in order for people to go to their games and can't rely on a legion of fratty fools to make payroll. Winning may not be the only thing, but at the very least, it's something.
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